In recent times, the printer and dealership industry has seen a significant number of new entries. This new development means that there is an increase in the level of competition. Between the 50s and 80s saw one company by the name Xerox dominating the industry. In 2013, there are many brands on the market that have comparable products and services in terms of quality. This is very good for an industry which has consistently been growing in leaps and bounds.

The growth is usually attributed to the fact of innovation and invention resulting from years of research and development. Competition means consumers stand the chance of a better products and services from both dealers and manufacturer. This also means that as manufacturer, you cannot afford to bang all hopes on your past laureates. In order to be ahead in the competition or maintain some of your clients, there is the need to constantly renew your strategies towards better product development and innovation.

The constant renewal of product development must be done within the space of what is practical. In other words, it must always meet the needs and requirements of the consumer and not be designed to satisfy the whims of the manufacturer.

If history is anything to go by, that is how innovations and inventions within the information technology industry have always come about. They are always driven by the desires of consumers, both business and individuals. In the 50s, consumers wanted a device that could reproduce documents, the industry needed to respond to that need.  As time went on, they demanded machines that had the capabilities to produce color documents.

This new need was driven especially by those in the multimedia sectors.
Even though these were significant achievements in those days, there were still a lot more to do in terms of improving the quality of documents that were produced. Moreover, there was also the need for printers and copiers that did the job with a reasonable amount of speed. Additionally, they wanted the integration of printer and copier technologies. This was the beginning of multifunctional and digital copiers.

Digital printers and copiers are now the future. This is mainly because it addresses the problems of speed and quality. Research from Global Industry Analysts indicates that this line of products will dictate how well dealers and manufacturers do in the market. Previous years saw a consistent increase in sales of digital copiers and printers. According to the research, this trend is very likely to continue in the next couple of years.