Color Printing: Why Is It Important In Increasing Sales?

Color Printing: Why Is It Important In Increasing Sales?

In a market where competition is fierce, businesses are using all their resources to stay afloat or rise above. There is always the need to innovate and spark creativity to send statements successfully across with the most significant goal to engage more customers and increase profits. Without a doubt, it is productivity that will drive the rate of your business success.

While there are a million ways to be “heard” in the market, start with consulting color laser printer scanner copier new york experts and ask them which printer models can best deliver great quality prints in vibrant colors.

Never underestimate the power of mixing the right hues to represent your business’ hunger to be on top. Ideas are easily explained in words, but they are better remembered through colorful presentations. In tight competitions, always make a significant and lasting first impression, and your most effective weapon may be the power of colors.

What difference does color printing bring?

The use of colors on your marketing materials, documents, and other presentations will not only leave your competitions one notch lower than you; most importantly, it will promote retention amongst your audience. In fact, between bold words and colored prints, the latter is most likely remembered by the reader. No matter how articulate the document is, if it was printed in monochrome, users easily forget about it. Whereas presentations in vibrant colors no matter how simple it is remembered.

Research has shown that 25 percent of surveyed people by Harris Interactive admit that colors trigger better memory retention, while Okidata’s findings showed that the use of colors could increase the retention ability by 75 percent.

Colored printing represents your business’ image.

The Harris Interactive research concluded that 56 percent of surveyed people chose to print materials in color with the purpose of strengthening the message of the image. It is said that the colors make a business more professional and stable in the eyes of its customers. According to the analysis, most of the small and unstable companies are distributing materials in monochrome understandably because they are running on smaller capitals and have to stay within their financial ability. However, if they want to level themselves with well-established companies, printing in color is the first line of defense to gather leads and eventually convert them to actual customers.

Colored printing enhances your business revenue.

The difference in cost between printing in monochrome and color is not significantly detrimental to the business. In a survey, 43 percent of people are paying invoices promptly when due dates are highlighted using outstanding colors. The observation, only shows that colors are getting the attention of the customer giving your business a boost in sales revenue. Taking it to a bigger picture, using colors on your marketing brochures can lead to more customers where you want them to be.

Think about the impact of a little color on your printed materials. There are a lot of different printers from color laser printer scanner copier new york specialists which are offering excellent printing in both monochrome and color; they are cost-efficient too. So, if you want to boost your business, print in color will do the work for you.

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